The eternal life is immortal; its blessings are ever-lasting. In view of all this it needs no explaining to a man of ordinary sense that one should opt for something which is everlasting. On the other hand to hanker after something which is transitory is the height of folly.
ALLAH almighty says: “O those who keep faith! Let not your goods and your offspring make you heedless towards the remembrance of God. And if a person does this, he will be among such people as are the losers.